Church advertising?

I love ECUSA's (Episcopal/Anglican Church in the USA) way of doing things. They are very 'a la mode' as the French would say. Cool slick advertising. Excellent educational resources and very welcoming and inclusive ethos. Though even that is controversial. ECUSA and the rest of the Anglican Communion are in a wee bit of dispute about matters which seem silly to the outside world quite frankly.

Should the church be more 'in the market place'. Or should the church not just simply do what secular 'traders' do: advertise and compete for business?

But I do love their advertising...